FederUnacoma: health safety and innovative marketing the "strong points" of EIMA International

The EIMA press conference of 23 July will be an opportunity to present the new platform for the Digital Preview, which will be held in November, and to provide details on the "traditional" edition set for February 2021. The technical features of the virtual EIMA and the prevention and safety protocols for the "physical" EIMA are the central themes of the conference, which will be streamed and followed by participants from all over the world.

The rendezvous in live streaming is on 23 July, presenting the EIMA Digital Preview, the event that will be held on a digital platform from 11 to 15 November. It will offer exhibitors and visitors a preview of the great agricultural machinery review that will be held at the Bologna exhibition complex from 3 to 7 February 2021.
The EIMA Preview launch conference will take place online at 16:00, and it can be followed in every part of the world by means of simultaneous translation. It will reveal the platform's technical features, the organization of the areas in the EIMA virtual world, the aesthetic solutions, and the overall architecture of the spaces available to the exhibiting companies.
The latter will be able to present their product ranges in their own dedicated rooms, illustrate their technical innovations, and interact remotely with customers and businesspeople. All this represents a bridge to the "physical" edition of EIMA, which will be staged in February with its formidable parade of mechanical machinery, equipment and components, occupying the entire surface of the Bologna exhibition complex and attracting visitors from every continent. The press conference will also provide the most up-to-date data and information on the "traditional" EIMA. After the calendar shift made necessary by the health crisis, this will be the first major event in agricultural mechanics for 2021, the first rendezvous for industry operators after the emergency blocked activities in Europe.
The speakers - Alessandro Malavolti and Simona Rapastella, respectively President and Director General of FederUnacoma - will focus on the health issue, illustrating all the precautionary measures and safety protocols developed for the occasion. Since the beginning of the Covid emergency, the Federation has developed a very complex prevention system, even more rigorous than the standards set by national and international government and health authorities.
Malavolti highlights that "the press conference of 23 July will be an opportunity to analyse the global market scenario. However, its central elements will be innovative marketing, the mix between virtual exhibition and real exhibition, and the measures for the health and safety of the attendees". "We are convinced that the combination of the virtual event and the physical exhibition is the most effective formula for relaunching the agricultural mechanics sector - concludes the president of FederUnacoma - and we are working to ensure that the almost 2,000 participating companies can draw maximum benefits from the new formula in terms of image and business".

The latest FederUnacoma press releases


Agricultural machinery: market recovering in September

Positive balance for the month in all the main machine categories. Double-digit increases for tractors, which posted a generous +20.7%. Despite the recovery in September, the balance of the first nine months of the year is still in deficit, given the heavy losses caused by the lockdown last spring. A further recovery in sales volumes is possible at the end of the year.

SACE and FederUnacoma alongside agricultural machinery manufacturers

The agreement in support of the internationalization and development of SMEs in the sector has been renewed

EIMA International: the "green corridors" for foreign businesspeople are coming

The organizational offices of the world exhibition of agricultural machinery launch the procedures required to authorize the arrival of foreign businesspeople to the exhibition. Due to the small number of nations that cannot benefit from the preferential route established for trade exhibitions, business contacts will be possible through the virtual platform EIMA Digital Preview, active from 11 to 15 November 2020.

EIMA International, "active safety"

The organizational machine of EIMA works to ensure the highest level of health facilities and safety standards. To date, approximately 1,600 companies have confirmed their participation and intend to contribute in a vigilant and responsible way to the success of the showcase. In the months of September, October and November alone, the general exhibition landscape will include 25 important exhibitions in the major Italian exhibition districts; the Covid emergency is manageable and must not induce companies to give up.

Italian Implements Manufacturers Association
Italian Self-Propelled Machinery Manufacturers Association
Italian Tractors Manufacturers Association
Italian Components Manufacturers Association
Italian Garden Machinery Manufacturers Association