Green machinery, growing market in 2020

04.03.2021
After a sharp drop at the beginning of the year, sales of gardening machinery and equipment recovered steadily during the summer and autumn months, reaching a peak in the last quarter that brought the final balance to a profit of 3.3%. The figure for lawn mowers was negative, while sprayers, which are also used for sanitizing environments, showed a clear increase.

The surge in sales recorded in the last quarter of 2020 (+34.5%) brought the market for gardening and landscaping machinery and equipment back into the black.
The sector, which had plummeted in the first quarter (-24.4%), also due to the blockage of production and commercial activities following the health emergency, gradually recovered in the summer and autumn months (+12.4% in the second quarter, +21.9% in the third), reaching a sales peak in October-December.
The average between the negative figure at the beginning of the year and the subsequent recoveries led to a closing balance in the black by 3.3%, with 1,318,000 items sold (from self-propelled machines for green maintenance to individual gardening tools), representing the best result for the sector in the last six years.
The market trend - according to data provided by the Italian manufacturers' association Comagarden on the basis of the Morgan statistics group survey - is differentiated by product type, with positive trends for chainsaws (+10% to 355 thousand units sold) trimmers (+10.6% to 66 thousand units) and hedge trimmers (+8.7% to 101 thousand units), and negative trends for lawnmowers (-6% to 258 thousand units), while purchases of brushcutters were in line with the previous year (-0.9% to 265 thousand units).
"The market for machinery and equipment for gardening and landscaping - explains Renato Cifarelli, president of Comagarden - is affected by both economic trends and climatic factors, and not just for vegetation".
"For example, the demand for snowplough machines and equipment is linked to the snowfall trend- explains Cifarelli - which in 2020 recorded a drop of 16.6% due to the mild season. In general, in our opinion, the health emergency also influenced the trend, with more people forced to stay at home and consequently forced to take care of their gardens more.
The strong growth in sprayers (+57%)"was also linked to the emergency. "In this case," concludes the chairman of the manufacturers, "the market trend is determined by the flexibility of the technology in question, which has been widely used to carry out the sanitisation measures required to combat the Covid epidemic".
 

Italian market trends for the main types of gardening machinery 2018, 2019 and 2020 estimates, in numbers

         

 

2018

2019

2020

Var. % 2020/2019

LAWNMOWERS

278.149

274.844

258.125

-6,1%

POWER SAWS

335.108

322.196

354.593

10,1%

BRUSHCUTTERS

266.296

267.943

265.470

-0,9%

TRIMMER

58.662

59.737

66.079

10,6%

BLOWERS/VACCUUMS

104.535

102.902

112.017

8,9%

SHREDDERS

6.709

7.239

8.057

11,3%

MOTOR HOES

28.611

28.128

30.302

7,7%

HEDGE TRIMMERS

92.587

93.176

101.288

8,7%

SNOWPLOUGHS

5.019

4.838

4.035

-16,6%

SCARIFIERS

8.462

8.903

9.489

6,6%

POLE PRUNERS

9.577

11.663

14.787

26,8%

TRACTORS

21.788

25.993

23.324

-10,3%

ZERO TURN Consumer

1.188

1.280

1.491

16,5%

ZERO TURN MMV

938

1.079

805

-25,4%

RIDE-ON Consumer

9.284

9.820

8.828

-10,1%

RIDE-ON MMV

3.300

3.318

1.635

-50,7%

SPRAYERS

4.410

4.634

7.278

57,1%

ROBOTLAWNMOWERS

22.158

25.994

26.245

1,0%

BATTERY-POWERED SCISSORS

20.865

22.374

24.114

7,8%

TOTAL MORGAN

1.277.646

1.276.061

1.317.962

3,3%

 


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Italian Implements Manufacturers Association
Italian Self-Propelled Machinery Manufacturers Association
Italian Tractors Manufacturers Association
Italian Components Manufacturers Association
Italian Garden Machinery Manufacturers Association