Agricultural machinery, market down in the first three months of the year
The first quarter of the year marks a substantial decline in sales for all types of agricultural machinery. Tractors and combine harvesters fell by 25% and 56.7% respectively, tractors with loading platform by 18.4%. Negative sign also for trailers (- 6.1%) and telehandlers (- 37.2%). FederUnacoma: the contraction in demand due to economic and geopolitical factors, a multiannual public incentive plan is needed to complete the digitisation of our agriculture.
Contraction in farm incomes, monetary tightening, geopolitical uncertainty and inflation affect the performance of the agro-mechanical market in the first quarter of the year. The data on registrations - compiled by FederUnacoma (the Italian manufacturers' association) on the basis of registrations provided by the Ministry of Infrastructure and Transport - indicate a substantial decline for all the main categories of agricultural machinery for the months between January and March. Compared to the same period last year, both tractors are down, which mark -25% stopping at 3,812 units sold (they had been 5,083 in 2023), and combine harvesters, which record a loss of 56.7% (26 vehicles registered in 2024 against 60 in 2023). As for the other types of machines, tractors with loading platform registered a decline of 18.4% to 129 units (158 in 2023), while agricultural trailers managed to limit liabilities to 6.1%, with a total of 1,800 vehicles registered in the quarter (1,920 in 2023). For telehandlers - a category of machines that has experienced robust growth in recent years - the contraction was more substantial: in the period between January and March, the number of units sold fell by 37.2%, stopping at 236, i.e. 140 less than the 376 in 2023.
With demand for agricultural technologies remaining potentially high – as evidenced by the growth in second-hand vehicles (in 2023 +8.1% over 2022) – stagnant farm incomes and rising production costs, together with continuing uncertainties about the geopolitical scenario, have ended up discouraging investment in agricultural technologies. Among the factors that have influenced market trends in recent months, the restrictive monetary policy followed by the European Central Bank has also played a major role. Rising interest rates are combined with rising list prices, making it more difficult for farms and contractors to purchase new vehicles. In the current economic situation - underlines FederUnacoma - state incentive measures, especially with multiannual programming, are more important than ever to relaunch the purchase of new generation machines, and with them the process of digitisation and modernisation of the national agricultural economy.
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The next edition of EIMA International was presented this afternoon in Zaragoza. Advanced technological solutions for every model of agriculture. Virtually the entire Bologna exhibition district is already booked. The conference programme also includes a Forum on the prospects of the EU–Mercosur trade agreements for the agriculture and agri-food sectors.
The 47th edition of EIMA was presented at Fieragricola in Verona. The agricultural machinery exhibition will take place in Bologna from 10 to 14 November 2026. Applications are increasing, new features planned for the layout of the outdoor demonstration areas. Some of the themes that will be addressed in the conference programme have already been defined – says Simona Rapastella – and these make the exhibition not only a business opportunity but also a venue for permanent training for professionals in agriculture and agromechanics.
The Italian market has turned positive driven mainly by public incentives, that are also expected to have a positive impact during the current year. However, purchases of second hand machinery remain too large, slowing down the renewal of the fleet. The domestic market accounts for 30% of the total sector’s turnover, while the largest share comes from exports. Tariffs, geopolitical tensions and economic uncertainty are reducing Italian exports, which have fallen by an overall 4.8% and show a 34% deficit on the US market.
The 47th edition of the agricultural machinery exhibition, held at the Bologna Exhibition Centre from 10 to 14 November, gets off to a flying start. Requests for exhibition space already exceed the venue’s capacity. Technical and economic-political content – says Simona Rapastella – to “design” the new agriculture. Among the new features of this edition are the earlier opening on Tuesday and the closing on Saturday evening.