EIMA 2021: "big" industries in the spotlight

20.10.2021
The second day of EIMA 2021, which is attracting a good number of visitors, will feature, in addition to a wide range of themed events, press meetings promoted by the exhibiting industries. Of particular interest among these meetings were those organised by New Holland and Argo Tractors.

A good turnout on the second day of EIMA International, the great world exhibition of agricultural and gardening machinery, scheduled in Bologna until Saturday, October 23. The exhibition of agricultural mechanization today offered its visitors a full calendar of events, including conferences, workshops and seminars. A highlight were the press conferences promoted by the exhibiting companies to present the main new products in their range. Among the meetings with journalists, of particular interest was the one organised this morning by New Holland. Carlo Lambro, Brand President of New Holland Agriculture and CEO of CNH Industrial, not only illustrated some of the company's medium-term strategies focused on 4.0, but also expressed satisfaction with the growth recorded by the multinational in Italy and Europe. The undisputed star of the press conference was the new T6.180 Methane Power tractor, which was awarded the Sustainable Toty prize by the Tractor of the Year jury for the most innovative tractor in terms of sustainability. Product innovation and industrial policy were also the focus of the press conference organised by Argo Tractor. In the last three years," explained Alberto Morra, Member of the Board Agro Tractors SpA, "the Emilia-based company has focused a great deal on internationalisation activities, strengthening its position in all the main strategic markets, from Brazil to South Africa, from Germany to Turkey. At Argo Tractor, the innovations have involved the Landini and McCormick ranges in particular, with technological solutions that have further improved their performance in the field.


The latest FederUnacoma press releases

26.10.2021

AEF: new app to check ISOBUS compatibility

An application was presented during EIMA 2021 that allows agricultural equipment dealers, manufacturers and farmers to check the compatibility of equipment produced by various brands with the ISOBUS protocol.
24.10.2021

EIMA, stronger than anything

The world exhibition of agricultural machinery closes in Bologna with extraordinary results. The "EIMA people" overcame post-Covid uncertainties and consecrated the show as a leading event on the exhibition scene. Certified data released by FederUnacoma and BolognaFiere indicate 270,700 visitors, 25,900 of whom from abroad. A great success for an event that will return in November 2022 and then resume its natural biennial schedule.
22.10.2021

Paolo De Castro takes stock of EU agricultural policies at EIMA

"No farmer shall be left behind. That's why we need time and resources for the European Farm to Fork plan. The first deputy chairman of the EU Agriculture Commission, Paolo De Castro, was the protagonist of a public meeting with Alessandro Malavolti, president of FederUnacoma, held during EIMA, the international exhibition of agricultural and gardening machinery.
22.10.2021

The revival of green design with the "Gardens of Petra" competition

The culture of green and gardens conquers spaces at the Antiques Fair of Modena, where from 5 to 13 February 2022 the works of 15 European designers will be exhibited, called to compare experiences and skills with their installations. In November the announcement of the competition - announced today as part of EIMA in Bologna - which is open to architects, agronomists and landscape architects, and promoted by Fondazione Biohabitat and Aiapp, together with fiera di Modena.

Italian Implements Manufacturers Association
Italian Self-Propelled Machinery Manufacturers Association
Italian Tractors Manufacturers Association
Italian Components Manufacturers Association
Italian Garden Machinery Manufacturers Association