FederUnacoma, an international vision

The report on activities, which are increasingly oriented towards foreign countries, was presented at the General Meeting. Promotional missions and collective exhibitions in America, Africa and Asia, and a growing commitment to incoming foreign businesspeople at Italian exhibitions. Economic studies and dissemination activities for emerging markets and technical dossiers aimed at EU regulations were part of the federations's work in 2022 and are already planned for the current year.

North and South America, Central Asia, the Far East and Africa are the target geographical areas for the Italian agricultural machinery industry. Promotional missions abroad, collective participation in trade exhibitions, and the incoming of businesspeople are an increasingly important part of the activities of FederUnacoma. Part of Confindustria, the federation represents manufacturers of tractors, operating machinery, equipment, and related components for agriculture, and has the internationalisation of its companies as one of its missions. "The traditional markets for 'made in Italy' agromechanics are the United States, Germany and France," explained FederUnacoma General Manager Simona Rapastella during the General Meeting held this afternoon at Palazzo Varignana (BO), "but other countries offer good opportunities for the products of Italian industries. In 2022, in collaboration with the ICE Agency, the Federation organised a promotional roadshow in the East Coast of the United States (Florida, Georgia, New York and Pennsylvania) to strengthen the presence of Italian industries in those markets, and Italian collective exhibitions were also held in Argentina, Brazil, South Korea and Qatar. This year, business missions and collective exhibitions have already been set in China, Japan, Kazakhstan, Turkmenistan, Morocco, the Ivory Coast and again in South America with exhibition events in Argentina, Brazil and Colombia. New Zealand and Serbia have been added to the countries of the target geographic areas - it was explained during the General Meeting - two markets that in recent years are showing a growing demand for agricultural machinery and that require technologies produced in our country. But the biggest investment is the one made by the ICE Agency and FederUnacoma for the participation of foreign businesspeople in Italian exhibitions. For EIMA International, in November 2022 in Bologna, official delegations from 80 countries have been organised, and duringFieragricola (in the framework of the collaboration between the Veronese trade fair body and FederUnacoma) delegations from 13 countries were organised, while for the next edition of Agrilevante, in October in Bari, incoming businesspeople are expected from 35 countries. "The Federation's activities have an increasingly wide range of action," stressed Simona Rapastella, "and this involves all the offices, from Internationalisation and Foreign Markets to Events, from Studies and Statistics to Technical and Communication, web and social information, which are increasingly present with information and dissemination activities in foreign countries." The lobbying activity that the Federation carries out with European and international sector associations and at EU institutions is particularly significant. "The most important dossiers," concluded the General Manager of FederUnacoma, "include those related to cybersecurity and Artificial Intelligence, the Machinery Directive, as well as environmental directives, in particular on the elimination of potentially harmful substances used in industrial processes."


The latest FederUnacoma press releases


Agrilevante, agricultural machinery told in a comic book

Against the backdrop of the Bari exhibition, FederUnacoma is presenting a comic strip entitled "Federunacomics, agricultural machinery in safety", which tells the story of the agro-mechanical sector in the typical language of "comix", addressing an audience of young people interested in agriculture and the correct use of mechanical means.

Agrilevante, a full calendar of events

The exhibition of agricultural machinery for the Mediterranean is approaching its October appointment with a packed calendar of conferences, seminars and workshops. The focus of the event will be on policies and strategies for the development of the region's agricultural economies, as well as technical topics with in-depth studies by universities, sector publishers, and trade associations.

Agrilevante: training experiences for the "new generation"

The exhibition of agricultural machinery for the Mediterranean, staged in Bari from 5 to 8 October, includes initiatives specifically dedicated to students at agricultural and industrial technical institutes. Guided tours, workshops, seminars and driving simulators will be available for young people who aspire to work in contact with the most advanced agro-mechanical technologies.

Agrilevante, the Mediterranean exhibition with a 'global' profile

Around 120 official foreign delegates from 27 countries are expected at the Bari exhibition complex from 5 to 8 October, joined by thousands of independent operators expected from more than 60 countries. Business meetings between the delegations and exhibiting companies, scheduled for 5 and 6 October, will take place in a pavilion specially set up in the northern area of the Fiera del Levante. FederUnacoma: "the Bari exhibition has a Mediterranean vocation but is also confirmed as a pole of attraction for other agricultural economies".

Italian Agricultural Machinery Manufacturers Federation
Digital System and technologies for Agricultural Machinery and Farming
Irrigation Systems
Italian Implements Manufacturers Association
Italian Self-Propelled Machinery Manufacturers Association
Italian Tractors Manufacturers Association
Italian Components Manufacturers Association
Italian Garden Machinery Manufacturers Association