Gardening: declining market in the first half-year

Data compiled by the manufacturers' association indicate an overall drop of 14.5% in the first half of the year, with more or less pronounced declines for almost all product types. The anomalous weather trend, together with inflation and rising price lists, is holding back a market that had recorded substantial growth in the 2020-2021 two-year period.

The market for gardening and landscaping machinery and equipment ends the first half of the year on a downward trend. Sales figures - processed by the Comagarden manufacturers' association on the basis of the Morgan survey network - indicate a 14.5% drop, in terms of quantity, compared to the first half of last year, with different trends for the various product types. These include chainsaws (-16.8%), tillers (-23%), garden tractors (-4.6%) and consumer ride-on mowers (-5.3%). Gardenvacs/Blower (-12.3%) and traditional lawn mowers also fell (-24.1%), even if within the typology the positive trend continues for robotic models, which recorded a 13% increase in the semester. Among the few items in the black were hedge trimmers (+11.5%) and ride-on mowers for professional use, which showed a growth of 81.1%, albeit referring to a rather limited number of machines. The drop in sales - Comagarden explains - is due to a combination of factors, first and foremost economic uncertainty and inflation, with the consequent increase in list prices, which discourage purchases especially by the private and hobbyist public. Futhermore, there is the anomalous weather trend, which has seen long periods of drought alternating with floods that have negatively affected the development of vegetation, leading to a reduction in investments for maintenance in public parks, private gardens and sports facilities. Beyond the particular economic and meteorological context - Comagarden observes - a downsizing of the market was foreseeable, also to compensate for the impressive growth that occurred in the years 2020-2021 in conjunction with the Covid crisis, lockdowns and travel restrictions, which had fuelled greater attention to green care, especially on the part of private individuals and hobbyists. A greater stabilisation of the economy and weather trend - Comagarden concludes - could allow a partial recovery of sales in the second half of the year, which is estimated to end with a deficit of around 6%, with about 1.2 million machines and equipment sold in total.

The latest FederUnacoma press releases


EIMA 2024, a driving force for Italian-Serbian cooperation

The 46th edition of the Bologna exhibition was presented this morning in Novi Sad (Serbia) during a conference on agricultural robots. High automation technologies strategic to increase the productivity of an increasingly specialised agricultural economy like Serbia. High innovation at the heart of EIMA 2024, which inaugurates the REAL area dedicated to testing and practical demonstrations of robots.

EIMA 2024, innovative technologies for Morocco's agriculture

The press conference to present EIMA 2024 was held this afternoon in Meknés, in the setting of the Siam agricultural fair. Morocco's increasingly competitive agriculture is showing a growing demand for innovative technologies to counter the effects of climate change. The great Bologna exhibition is one of the most eagerly awaited events by farmers and technicians in the North African country.

Agricultural machinery, market down in the first three months of the year

The first quarter of the year marks a substantial decline in sales for all types of agricultural machinery. Tractors and combine harvesters fell by 25% and 56.7% respectively, tractors with loading platform by 18.4%. Negative sign also for trailers (- 6.1%) and telehandlers (- 37.2%). FederUnacoma: the contraction in demand due to economic and geopolitical factors, a multiannual public incentive plan is needed to complete the digitisation of our agriculture.

Agricultural machinery: appointment at EIMA International

Presented as part of Agriumbria the 46th edition of the exhibition of agricultural mechanics, scheduled for next November at the Bologna fair. Rich in technical content and with more than 1,600 already confirmed exhibiting industries, EIMA 2024 will be an important factor in relaunching the national market. In the first three months of the year sales of tractors fell by 25% nationally, while the market in Umbria showed a greater resilience, with a much smaller decline (-4.4%).

Italian Agricultural Machinery Manufacturers Federation
Digital System and technologies for Agricultural Machinery and Farming
Irrigation Systems
Italian Implements Manufacturers Association
Italian Self-Propelled Machinery Manufacturers Association
Italian Tractors Manufacturers Association
Italian Components Manufacturers Association
Italian Garden Machinery Manufacturers Association