Green machinery: 14% market growth in 2021
All the main product types closed with a profit. Significant increases were recorded for trimmers (+21.6%), chainsaws (+15.1%) and lawn mowers (+12.9%). Sprayers, which are also used for sanitisation during the most critical moments of the pandemic emergency, went against the trend, down 33.8%. A total of 1,660,148 units were sold in 2021, including self-propelled machines, powered equipment and hand tools.
Despite a slight downturn in the last three months of the year (-4.9%), the market for gardening and landscaping machinery and equipment ended 2021 with a significant increase in sales compared to the previous year.
Figures compiled by the Italian association of Comagarden manufacturers (FederUnacoma) and the Morgan statistics group indicate a total of 1,660,148 units sold by the end of the year (from self-propelled machines to powered equipment and hand tools). In percentage terms, this sales volume marks an increase of no less than 14 percentage points over 2020. All the main types of products surveyed by the Morgan Group are showing a positive trend, starting with trimmers, which are up 21.6%, with over 105,000 units sold. Double-digit increases were also recorded for chainsaws (+15.1% to 430 thousand units) and lawn mowers (+12.9% to approximately 325 thousand units), while smaller increases were recorded for brushcutters (+6.1% to 304 thousand units).
One of the most dynamic sectors of the market was snow ploughs, which returned to significant growth (+76.6% with 7,300 units) after three consecutive years of decline. Faced with a winter season marked by not particularly abundant snowfall, the surge in sales - underlines Comagarden - is mainly due to the replenishment of stocks by dealers.
In a context of generalised growth, the only segment that bucked the trend was sprayers, which closed 2020 with a 33.8% drop in sales, with 5,089 units sold. This trend can be explained by the evolution of the pandemic crisis. During the most acute phase of Covid 19, sprayers were also used for sanitisation operations and this led to a peak in sales. The decline over the last twelve months - explains the manufacturers' association - therefore indicates that the 'Covid effect' is wearing off and that demand is returning to pre-pandemic levels.
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Held from 9 to 13 November at the Bologna Exhibition Centre, "EIMA Idrotech" is the exhibition specialising in technologies for water management in agriculture. Located within the great exhibition of agricultural mechanics, and already with 210 exhibiting industries, the show offers technological answers to the water emergency that is now affecting all Italian regions. In the first four months of this year - according to CNR data - the amount of rain has halved compared to the average of the last thirty years.
The event that rewards the best tractor of the year is scheduled to take place at the Bologna agricultural machinery exhibition in November. Award ceremony on the first day of the exhibition and dynamic show of the finalist models in the large arena set up inside the exhibition centre.
The first three months of the year show a decline in sales of agricultural machinery compared to the same period in 2021. The market contraction is organic compared to the record levels reached in the first quarter of last year. Incentives continue to support the market but geopolitical uncertainties may weigh on the coming months
The fourth edition of the FederUnacoma Think Tank dedicated to the geopolitical emergency and the commodity crisis took place on 31 March in Bologna. The commodity crisis could last for years, so it is necessary for agro-mechanical companies to develop long-term strategies, while being reactive to sudden situational changes. Proposals were made by thematic study groups