India: Agricultural Innovation Driven by Start-Ups
In recent years, the Indian Subcontinent has seen the rise of a new generation of start-ups founded with the goal of promoting the use of innovative technologies and machinery among those farms that have so far remained on the margins of mechanization. Italy’s experience in this field and the new-generation systems that can be exported to Indian agriculture.
Although the agricultural economy of the Indian Subcontinent has seen a considerable increase in mechanization intensity (from 0.36 kW/ha to 2.48 kW/ha in the forty-year period between 1975 and 2017), several imbalances persist. Currently, only 47% of agricultural operations in India are mechanized, while the fragmentation of land ownership — 86% of farms cover on average no more than 2 hectares — acts as a brake on investments in agricultural machinery by preventing scale economies. Additional gaps are found at the territorial level in the distribution of mechanical power, with some regions boasting a good level of mechanization — such as Punjab with 6 kW per hectare — and others, especially those in the northeast (0.5 kW per hectare), still lagging significantly behind.
These issues were discussed during the conference titled “Farm mechanization startups: driving innovation and accessibility in Indian agriculture”, held on the second day of EIMA Agrimach, the international exhibition of agricultural technologies for India and Southeast Asia, taking place in New Delhi through 29 November. Speakers included K. P. Singh, Additional Deputy Director General at the Indian Council of Agricultural Research (ICAR); Hemendra Mathur, Chairman of the FICCI Task Force on Agri-Startups and Venture Partner at the Bharat Innovation Fund; Nitin Gupta, CEO of Sickle Innovations; Rohit Bajaj, Co-founder and CEO of Balwaan Krishi; Praveen Rajpal, Founder and CEO of Behtar Zindagi; and Fabio Ricci, Deputy Director General of FederUnacoma.
According to the speakers, difficulties in accessing credit and after-sales services that do not always meet farmers’ needs are additional factors hindering investments in agricultural machinery, particularly those in technologically advanced equipment. Yet this very type of machinery is what the Indian primary sector needs in order to increase efficiency and sustainability. A response to these challenges — it was noted during the proceedings — is emerging from a new generation of start-ups founded in recent years to facilitate small farms’ access to the agri-mechanical market. From machinery sharing and equipment rental to solutions based on artificial intelligence and digital platforms, these start-ups offer a range of services designed to modernize the production systems of farms that have remained on the margins of agricultural mechanization.
Of particular interest in this regard was the contribution of FederUnacoma Deputy Director General Fabio Ricci, who highlighted the experience gained in Italy, where technological innovation has been directed at reducing the environmental impact of field operations, increasing productivity, and protecting natural resources.
Technologies such as assisted or automated guidance, IoT- and AI-based solutions, sensors, and decision support systems (DSS), Ricci explained, can also be successfully adopted in India, especially in high-value crop sectors. Examples include precision sprayers capable of identifying vegetation density and applying crop protection products in a targeted manner, or irrigation systems that can assess crop water needs in real time and manage water delivery according to the plants’ actual requirements, thereby reducing production costs and improving the sustainability of farming operations.
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The next edition of EIMA International was presented this afternoon in Zaragoza. Advanced technological solutions for every model of agriculture. Virtually the entire Bologna exhibition district is already booked. The conference programme also includes a Forum on the prospects of the EU–Mercosur trade agreements for the agriculture and agri-food sectors.
The 47th edition of EIMA was presented at Fieragricola in Verona. The agricultural machinery exhibition will take place in Bologna from 10 to 14 November 2026. Applications are increasing, new features planned for the layout of the outdoor demonstration areas. Some of the themes that will be addressed in the conference programme have already been defined – says Simona Rapastella – and these make the exhibition not only a business opportunity but also a venue for permanent training for professionals in agriculture and agromechanics.
The Italian market has turned positive driven mainly by public incentives, that are also expected to have a positive impact during the current year. However, purchases of second hand machinery remain too large, slowing down the renewal of the fleet. The domestic market accounts for 30% of the total sector’s turnover, while the largest share comes from exports. Tariffs, geopolitical tensions and economic uncertainty are reducing Italian exports, which have fallen by an overall 4.8% and show a 34% deficit on the US market.
The 47th edition of the agricultural machinery exhibition, held at the Bologna Exhibition Centre from 10 to 14 November, gets off to a flying start. Requests for exhibition space already exceed the venue’s capacity. Technical and economic-political content – says Simona Rapastella – to “design” the new agriculture. Among the new features of this edition are the earlier opening on Tuesday and the closing on Saturday evening.