Agricultural Mechanics: a Key Factor for the Development of the Mediterranean
Latest generation agricultural technologies are strategic to counteracting the effects of climate change in the Mediterranean region. The need to fill the mechanization gap or to overhaul an obsolete vehicle fleet is driving the demand for machinery. Investments in the Mediterranean basin will pick up again in the three-year period 2026-2028.
At this historical moment, characterized by a new geography of markets, the Mediterranean area can acquire a strategic importance for economic activities with profitable partnerships for both the countries of the northern shore and those of the southern shore. From Southern Europe to the Balkans, from North Africa to the Middle East, the economies of the region, although vastly disparate, are in many ways complementary and present several elements favorable to trade relations, especially in the agro-industrial sector. A further accelerator of demand for goods is that of the return to conditions of economic growth, especially in the Balkan and North African areas, where for 2025 the EBRD forecasts GDP increases of between 4% in the Maghreb, 3% in Romania and Bulgaria and 2.6% in Greece. This was the scenario presented by the Italian Agricultural Machinery Manufacturers Federation (FederUnacoma), during the press conference to open Agrilevante, held this morning at the headquarters of CIHEAM (Centre International de Hautes Etudes Agronomiques Méditerranéennes) in Bari.
The Mediterranean basin is therefore at the center of attention for its economic potential, but also finds itself facing critical issues and emergencies that might affect its development; especially those related to climate change. Desertification, floods, erosion, transformation of ecosystems, together with the proliferation of new pathogens are phenomena that the countries of the region have to face in the short and long term. “The answer to these critical issues can come first and foremost from agriculture, and it can only be a highly technological response. New generation mechanization - said the president of FederUnacoma, Mariateresa Maschio, in a press conference - is able to offer low environmental impact vehicles, equipment for working on arid lands, systems for optimizing water resources, high precision machinery for monitoring crops and for phytosanitary defense". Precisely for this reason, the demand for agricultural machinery and technologies is expected to grow, continuing the trend of recent years. Not only countries with the need to fill the mechanization gap are investing in mechanical vehicles, but also those that need to overhaul their fleet of vehicles.
In North Africa, where almost the entire need for agricultural machinery is met through supplies from abroad, between 2022 and 2024 the demand in value for agricultural machinery grew by 22.2%, going from EUR 611 to 747 million, according to the surveys provided by the research company Exportplanning. The data for the last three years also show a modest increase in the Balkan area (+8% between 2022 and 2023), followed by a 6% drop in 2024, largely due to the decline in foreign demand from Croatia (-8%) and Serbia (-23%) which was not offset by the good performance of Greece (+6.6%). Turkey also showed growth (going from EUR 881 million to 1.74 billion between 2022 and 2023), only to slow down in 2024 (EUR 1.47 billion). In Israel, supplies from abroad have been heavily affected by the war: imports fell by 22.4% in 2023 and by a further 14% in 2024. “According to Exportplanning forecasts, the first months of 2025 should not see significant trend reversals, but the second part of the year may see a slight recovery in demand. Such a recovery - concluded the president of FederUnacoma - should also take place throughout the Mediterranean region during 2026 and in the following two years".
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Sharp decrease in 2024 for Italian exports of agricultural machinery which, with a value of EUR 6.8 billion, experienced a 15.1% decline compared to 2023. Made in Italy products are impacted by the downturn in global demand and trade restrictions. At the end of the year, all major markets were in decline with the exception of India, which reported a loss of just 2%, with more than 900,000 tractors sold. The uncertainty of US tariffs.
The decline in exports and the negative trend of the domestic market are reflected in national production, which closed out 2024 with a total value of EUR 14 billion, a shortfall of 14.5% compared to the previous year. All types of vehicles are in decline, with higher percentages for tractors (-29%) and a more limited decline for operating machines and equipment (-9%). The only entry in the black (+0.6%) was that for gardening and green care machinery.
The sales trend in this first part of 2025 has not shown any significant deviations compared to the same period last year. Varying trend in different product categories. Snow blowers, blowers, hedge trimmers and line trimmers are on the rise, while lawnmowers, gas-powered brush cutters and chainsaws are declining. The Comagarden association does not foresee any reversal of the trend in the short term.
The Minister of Agriculture, Francesco Lollobrigida, the President of Confagricoltura, Massimiliano Giansanti and the President of FederUnacoma, Mariateresa Maschio, met in Osaka to discuss the interactions between nature, landscape and agricultural activities. The conference, organized by the manufacturers' association for the week-long Expo 2025 agricultural event, was held this morning at the Italian Pavilion.