Agrimach India, a Gateway to Southeast Asia

India represents a highly promising market for Italian agricultural machinery manufacturers, as well as a platform for reaching Southeast Asian markets, where agriculture is developing and the demand for technology is growing.
Within the framework of EIMA Agrimach — the agricultural machinery exhibition taking place in New Delhi — the Italian Trade Agency (ICE) and the Federation of Italian Manufacturers, FederUnacoma, have organized a schedule of business-to-business meetings with delegations of operators from the Indian subcontinent, as well as from Sri Lanka, Malaysia, Thailand, and Vietnam.

Southeast Asia includes densely populated countries that will play a key role in the global economy in the coming years. Indonesia is close to reaching 300 million inhabitants, the Philippines 120 million, Vietnam has surpassed 100 million, and Thailand exceeds 70 million, with significant population growth rates throughout the ASEAN area.

Yesterday and today, the operators selected by ICE met with the Italian companies participating in the exhibition to identify technologies of interest and initiate commercial relations across various product categories — from soil-tilling equipment to haymaking machinery, from irrigation systems to components and applied electronics. The business-to-business meeting format is highly effective and well-established, FederUnacoma explains, and has always been an added value of the Federation’s exhibition events, including not only EIMA Agrimach India but also EIMA International in Bologna and Agrilevante by EIMA held in Bari.