EIMA International: a success for Italy's coordinated approach
The 47th edition of EIMA International opened to large crowds. Organised by FederUnacoma, the agricultural machinery exhibition runs at the Bologna Exhibition Centre until Saturday 14 November.
The opening ceremony was attended by the Minister of Agriculture, Food Sovereignty and Forestry, Francesco Lollobrigida, and senior representatives of the institutions that contributed to staging the event within their respective areas of responsibility.
In her opening address, FederUnacoma President Mariateresa Maschio recalled how the exhibition has supported agricultural development since the 1960s, showcasing technologies designed to increase the agricultural sector’s production capacity while reducing the environmental impact of farming operations, with a view to achieving full environmental sustainability. She also stressed that EIMA is now a reference point for all organisations across the supply chain, universities and the research community, as well as business and policymakers.
BolognaFiere President Giampiero Calzolari outlined the figures for this edition, which has brought 1,800 manufacturers, including more than 650 from abroad, to the exhibition halls, with a total of 60,000 models of machinery, equipment and components on display. The Bologna Exhibition Centre, Calzolari said, has grown in step with the needs of exhibitions of EIMA International’s standing.
In his address, Emilia-Romagna Regional President Michele de Pascale stressed the need for further public support for agricultural innovation, as falling incomes and rising production costs risk making it increasingly difficult for businesses to purchase innovative machinery.
Speaking on behalf of the Ministry of Foreign Affairs and International Cooperation, Mauro Battocchi highlighted how Italy’s foreign policy embraces economic diplomacy: a diplomacy for growth that promotes cooperation both with the country’s traditional partners and with nations offering considerable untapped potential. In this regard, Battocchi recalled the trade agreements between the European Union and India, and between the EU and Mercosur, which promise to expand trading opportunities for Italy too.
Italian Trade Agency President Matteo Zoppas reviewed efforts to promote Italian products in overseas markets. Despite the challenging economic climate, Zoppas said, Italian exports continue to grow thanks to close cooperation between foreign trade bodies, trade associations such as FederUnacoma, and the Government. The Government provides substantial funding to support international business development, enabling the Italian Trade Agency to invest in promotion within the agricultural machinery sector too. This year, the number of business delegates attending EIMA, specifically selected by the Agency’s offices worldwide, has doubled.
Minister Francesco Lollobrigida’s address brought the ceremony to a close. He stressed that the quality of Italian-made products is a decisive factor and must be safeguarded through policies supporting research, innovation and targeted promotional activities. In this context, the Minister also highlighted the substantial funding allocated by the Government to agriculture to support quality throughout the supply chain, from agricultural machinery to the table, and the profitability of crop production.
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EIMA International: a success for Italy's coordinated approach
The 47th edition of EIMA International opened to large crowds. Organised by FederUnacoma, the agricultural machinery exhibition runs at the Bologna Exhibition Centre until Saturday 14 November.
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