EIMA to the beat of music

The 47th edition of EIMA International, the exhibition dedicated to agricultural machinery, landscaping equipment and related components, is being held at BolognaFiere from Tuesday 10 November to Saturday 14 November. Organised by the Italian Federation of Agricultural Machinery Manufacturers (FederUnacoma), the event welcomes 1,800 exhibitors from 45 countries (650 from abroad) with over 60,000 models of machinery and equipment on display across 14 product sectors and 7 specialised exhibitions (Campus, Components, Digital, Energy, Extend, Green and Idrotech).

The event features a comprehensive programme of events, live demonstrations, competitions, press conferences, focus sessions, meetings and conferences on the sector’s key issues, as well as ‘off-site’ initiatives. Among these is the return of the EIMA AgriGroove Party, an event dedicated to the exhibition’s community: an informal meeting place where exhibitors, industry professionals and visitors – with a particular focus on young farmers – can get to know one another, share experiences and build relationships even beyond the exhibition halls

The EIMA AgriGroove Party will take place on Thursday 12 November at Grand Tour Italia (formerly Fico), the multifunctional entertainment venue situated near BolognaFiere, which offers spacious facilities and a large parking lot, and thus represents the ideal location to accommodate all those who love agriculture and EIMA, and who are coming together to celebrate the event.

Admission to the AgriGroove Party, which is scheduled to start at 10.00 pm, is free. From 7.30 pm, however, guests can access the catering facilities of the venue, which offers a choice of different types of restaurants, ranging from the Bolognese cuisine, to the Roman and the Sardinian one. In the venue visitors can also access a pizzeria and a piadina bar, as well as a bier garden and a lounge bar.

Main sponsors of the AgriGroove Party are BKT, a global manufacturer of tyres for agriculture, industry, construction and Off The Road applications; and John Deere, a multinational specialised in the production of agricultural machinery, tractors, combine harvesters and equipment for landscape and forestry management. BKT and John Deere will contribute to this spirit of togetherness with experiences designed for the public, offering further opportunities for participation and interaction throughout the evening. DJs Massimo Gubellini and Lollo will set the pace for the AgriGroove Party, scheduled to take place at the end of the third day of EIMA.