Italy's agricultural machinery market is still in the red
Registration data for the first nine months of the year show declines for all vehicle types. An increase in list prices along with a drop in agricultural incomes and the wait for new incentives are the causes behind the current downturn.
Italy's agricultural machinery market was already in decline at the end of September according to the data. The balance of the first nine months of the year in fact indicates declines for all types of vehicles, with percentages that show no improvement compared to the first half of the year. Tractor registrations – compiled by FederUnacoma on the basis of records provided by the Ministry of Transport – show a 15.6% (11,851 units registered) drop in tractors compared to the same period last year, a 31.9% drop in combine harvesters with 246 units registered, and a 18.7% decrease in tractors with loading platforms (405 units). Telescopic handlers are down 18% (751 units registered) while the decrease is slightly less for trailers, which show a -2.8% drop with 6,034 units.
Examining the tractor data for individual regions, we can see that the decreases are higher than the national average in Emilia Romagna (-23.3%), Lazio (-20.2%), Sicily (-18.2%), and Veneto (-17.2%), whereas the declines are less pronounced in Lombardy (-9.8%) and Apulia (-3.2%) compared to the national average. The Federation of manufacturers once again points out how the decline in sales is linked to the increase in list prices, difficulties in accessing credit and low agricultural incomes. Also holding back the market is the slowdown in the provision of new incentives (PNRR, Innovation Fund, Decree 5.0), which we hope will soon be fully operational. The news of imminent incentives – the Federation reminds us – always produces a slowdown in purchases, as entrepreneurs suspend investments while waiting for more favorable conditions. In light of this - concludes the Federation - it is necessary that the news of new incentives be followed by a rapid fine-tuning of the fund allocation systems, precisely to avoid distorting effects on the normal trend of the market.
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2025 marks a return to growth for tractor sales, which have risen by around 22 percentage points compared with the previous twelve months. Regional demand for agricultural machinery is being driven by technologies for high-value-added crops. The EIMA International agricultural machinery exhibition is a platform of particular interest to operators in Puglia. More than 10,000 visitors are expected from the region.
The next edition of EIMA International was presented this afternoon in Zaragoza. Advanced technological solutions for every model of agriculture. Virtually the entire Bologna exhibition district is already booked. The conference programme also includes a Forum on the prospects of the EU–Mercosur trade agreements for the agriculture and agri-food sectors.
The 47th edition of EIMA was presented at Fieragricola in Verona. The agricultural machinery exhibition will take place in Bologna from 10 to 14 November 2026. Applications are increasing, new features planned for the layout of the outdoor demonstration areas. Some of the themes that will be addressed in the conference programme have already been defined – says Simona Rapastella – and these make the exhibition not only a business opportunity but also a venue for permanent training for professionals in agriculture and agromechanics.
The Italian market has turned positive driven mainly by public incentives, that are also expected to have a positive impact during the current year. However, purchases of second hand machinery remain too large, slowing down the renewal of the fleet. The domestic market accounts for 30% of the total sector’s turnover, while the largest share comes from exports. Tariffs, geopolitical tensions and economic uncertainty are reducing Italian exports, which have fallen by an overall 4.8% and show a 34% deficit on the US market.